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The series was created by Mike Lazzo's Ghost Planet Industries, which eventually became Williams Street Studios, the producers and programmers of Adult Swim. Space Ghost Coast to Coast, Cartoon Network's first foray into original programming, was created in 1994 specifically for late-night adult audiences. This was followed by a trend of other adult-oriented animated shows throughout the decade, as well as more general-oriented animated series that garnered strong adult followings. ĭuring the 1990s, prime time animation geared toward adults started growing popular due to the success of Fox's hit show The Simpsons. At that time, one third of Cartoon Network's audience were adults. Another block, Toonami's 'Midnight Run', aired the network's action programming uncut with minimal edits. The network began experimenting with its late night programming by airing anthology shows that presented uncensored classic cartoon shorts, such as ToonHeads, The Bob Clampett Show, The Tex Avery Show, Late Night Black and White, and O Canada. The block grew out of Cartoon Network's previous attempts at airing content appropriate for teenagers and young adults who might be watching the channel after 11 pm (ET/PT). Ĭartoon Network's original head programmer, Mike Lazzo, conceived Adult Swim. Īs with Cartoon Network, Adult Swim's reach through various services totals 95 million American adults as of March 2021. Adult Swim has contracted with various studios known for their productions in absurd and shock comedy. Many of its programs are aesthetically experimental, transgressive, improvised, and surrealist in nature. The block's shows are known for their sexual themes, frank sexual discussion, nudity, strong language, and graphic violence. The block features stylistically varied animated and live-action shows, including original programming, syndicated series, anime, and short films with generally minimal or no editing for content.Īdult Swim has frequently aired adult animation features, mockumentaries, sketch comedy, and pilots. By 2005, Adult Swim would be granted its own separate Nielsen ratings report from Cartoon Network due to its targeting a different audience. ET/PT on Sundays.ĭebuting in 2001, Adult Swim served as the nighttime identity of Cartoon Network, and it was established as alternative programming during late night hours when Cartoon Network's primary target audience would normally be sleeping. ET/ PT from Mondays through Saturdays and from 9 p.m. Discovery through the holding company The Cartoon Network, Inc. Discovery Networks division of Warner Bros.

pay-TV subscribers only)Īdult Swim (stylized as and often abbreviated as ) is an American adult-oriented nighttime programming block of the basic cable network Cartoon Network and is programmed by its in-house production studio, Williams Street. Live Simulcast (Available nightly during block's duration as listed above U.S.

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